The US Department of Justice is unlikely to kill it, although analysts at MKI Global Partners said that rivals were expected to ask for some behavioural remedies similar to the Comcast/NBCUniversal deal to ringfence competitors on Roku whose advertising and viewing data would otherwise be visible to Fox.
“Given that we would expect White House support, and competitors are likely to be reluctant to challenge, this could go [fast],” analysts said. “We would expect Fox to agree to ringfencing competitor data as did Comcast.
Published by and image courtesy of Financial Times